Founded in the early 1970s by an entrepreneur backed by a group of investors, including doctors and lawyers from California.

Master of Mixes was once owned by the largest Anheuser-Busch Distributor in the country.

Introduced the first cocktail mix in clear glass bottles, instead of the green glass bottles used at the time.

The first brand to sell cocktail mixes in aseptic pouches.

Master of Mixes is currently sold in all 50 states and 34 countries! 

Pioneered the 750ml bottle, challenging the standard 16 oz. bottles of the time.

The first brand to fully develop 1% companion portfolio for sales into control and restricted states. 

The first cocktail mixer brand to utilize bright, vibrant colors in their packaging to spur impulse sales–a practice that remains to this day!

Developed and marketed innovative flavors, including Apple Daiquiri, Mistletoe Punch, Mint Julep Mix, Banana Colada, Tequila Sunrise, and Peach Colada.